This brief report is a snapshot of what’s happening in the broadcast and cable industry as it relates to using online video ads to build brand and increase viewership. This primer offers advanced insights that might prove interesting even to veterans.
Forward-leaning broadcasters and programmers– and, more specifically, the marketing leaders who own promotion – have already incorporated online video advertising (and have embraced the associated interactivity and localization capabilities) into their marketing mixes. The pioneers have blazed the trail. There is now the opportunity to follow a guided path established by others.