The explosion of 'video everywhere' across a vast array of video-enabled devices creates both new opportunities and ongoing challenges for media organizations. What are these companies’ most urgent goals, requirements and challenges? And what advances and innovations are needed to enable the operational freedom in their digital media workflows to let them to focus on their core business — content — rather than the technology that supports it? Frost & Sullivan conducted an extensive survey of media & entertainment companies to provide a deeper understanding of this evolving market. This paper presents the results of this research, and concludes with a look at how the benefits of Digital Rapids’ Kayak platform align to address these market needs.